The French cosmetics subcontractor is launching Authentic Body Cream, a new natural formulation in an eco-designed packaging.

This cream, which melts into the skin, has a smooth and shiny texture that owes its moisturizing and protective properties to a natural formula that includes plant extracts, vitamin E, vegetable oils and shea butter,” says the company. The studies supporting the claims are available for customers.

As it is often the case, due to the high concentration of natural ingredients, this formula is particularly sensitive to oxidization, necessitating a protective packaging that also conforms to Strand Cosmetics Europe’s environmental concerns.

To meet these specific requirements, the company has chosen Ecolution, an eco-designed packaging solution by Promens (now RPC). A soft inner pouch that is housed in outer tube retracts as the cream is consumed, revealing the amount of product remaining. Composed of four optimized and recyclable elements, the airless pump is simple to manufacture.