The new Ensocoat,Stora Enso’s luxury and graphical board, which was informally announced at the beginning of the year at the PCD tradeshow in Paris, will be launched officially at the Interpack 2017 packaging exhibition in Dusseldorf, Germany in May.
According to the Finnish carton board maker, the new Ensocoat will provide even better whiteness and shade. “This will contribute to excellent print results and high performance with all finishing treatments.” Stora Enso explains the upgrade was based on customers’ insights.
The other key features of the board, in particular the rigidity and stiffness that allow using lightweight grades, will remain in line with the market’s expectations.
"As our aim is to be the global benchmark in high-quality virgin-fibre carton board and the preferred partner to customers and brand owners in premium end-use segments, we have further developed our flagship board grade Ensocoat to fulfil this ambition," says Product Manager Eva Lundqvist at Stora Enso. "Luxury packaging typically involves embossing, foil stamping and other special effects that demand a lot from the material, its smoothness, whiteness and folding properties. With Ensocoat we want to offer our customers a carton board with the market’s best visual appearance. Whiteness and brightness are the key technical properties, and we are also looking into whiteness as an aesthetic experience, based on insights gathered from our customers and stakeholders."
Stora Enso’s Ensocoat belongs to the category of SBS (solid bleached sulphate) board, which is the highest quality category in carton board, fully made from pure virgin fibre. It is used worldwide for demanding graphical applications and luxury packaging for consumer products such as cosmetics, perfumes, champagne, spirits and chocolate. It is produced from responsibly sourced, certified raw materials, to match with the industry’s quest for sustainability.
The new board quality will be introduced in full scale at the Interpack 2017 packaging exhibition in Dusseldorf, Germany in May. In the meantime, Stora Enso will give a preview of the product in connection with the Lahti 2017 Ski World Championships in Finland.
