Stora Enso will celebrate the 50th anniversary of Ensocoat its flagship brand for luxury packaging and graphical products, on the occasion of the next Luxe Pack tradeshow, which will be held in Monaco on October 27-29, 2014.

During recent years, the development of Ensocoat has focused on whiteness, brightness, bluer shade, improved UV resistance and better surface smoothness. “As a result, an increasing number of luxury brands are now selecting Ensocoat for their packaging. In the graphical business, the position of Ensocoat has been strengthened this year by the EU Ecolabel certificate, which was recently granted to Ensocoat, the first SBS board in the world to receive it,Stora Enso highlights.

Stora Enso will also showcasethe award-winning entries of the 2014 Recreate Packaging design competition, focusing on travel packaging, as well as the company’s entire range of premium boards for packaging cosmetics, fragrances, personal care products, champagne, wine and spirits.