Presented at Interpack 2017 (Düsseldorf, 04-10 May 2017), the upgraded Ensocoat by Stora Enso now comes with even better whiteness and shade “to meet the most stringent demands of luxury brands and the graphical industry.”
Stora Enso has developed the new Ensocoat based on customers’ insights, optimizing the board’s whiteness and brightness to provide a pleasing aesthetic experience. The aim was to produce a carton board with the best visual appearance in the market.
“Luxury packaging typically comes with sophisticated finishing treatments such as embossing, foil stamping and metallization, which require perfect smoothness, whiteness and folding properties from the substrate,” explains Stora Enso.
100% virgin fibres
Ensocoat belongs to the category of SBS (solid bleached sulphate) board, which is the highest quality category in carton board. It is made entirely from renewable virgin fibre in a production process powered by bioenergy. “Which makes the product a sustainable choice,” highlights Stora Enso.
Ensocoat is used for packaging consumer products such as cosmetics, perfumes, champagne, spirits and chocolate. It is also used in high-end graphical applications such as stationery, covers, cards and calendars.
“As our aim is to be the global benchmark in high-quality virgin-fibre carton board and the preferred partner to customers and brand owners in premium end-use segments, we have further developed our flagship board grade Ensocoat to fulfil this ambition,” says Product Manager Eva Lundqvist at Stora Enso.
At Interpack, paper artists, films and samples will showcase the upgraded Ensocoat’s print results using different techniques. The slogan of the campaign is Commit to Luxury.
Fashion designer Bea Szenfeld made Ensocoat move and multidisciplinary designer Jule Waibel made the most of the foldability of the board. For architect Charles Young, precision is everything, and photographer Paperboyo opened a totally new angle on the world with the help of Ensocoat.
The new campaign is also visible on the website www.storaenso.com/ensocoat and on Instagram #committoluxury.