Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Packaging & design

Stora Enso launches the upgraded version of Ensocoat

As announced at the beginning of the year, the Finnish group has presented at Interpack 2017 an upgraded version of its carton board for the luxury and beauty markets.

Presented at Interpack 2017 (Düsseldorf, 04-10 May 2017), the upgraded Ensocoat by Stora Enso now comes with even better whiteness and shadeto meet the most stringent demands of luxury brands and the graphical industry.

Ensocoat is used for packaging consumer products such as cosmetics, perfumes, champagne, spirits and chocolate.

Ensocoat is used for packaging consumer products such as cosmetics, perfumes, champagne, spirits and chocolate.

Stora Enso has developed the new Ensocoat based on customers’ insights, optimizing the board’s whiteness and brightness to provide a pleasing aesthetic experience. The aim was to produce a carton board with the best visual appearance in the market.

Luxury packaging typically comes with sophisticated finishing treatments such as embossing, foil stamping and metallization, which require perfect smoothness, whiteness and folding properties from the substrate,” explains Stora Enso.

100% virgin fibres

Ensocoat belongs to the category of SBS (solid bleached sulphate) board, which is the highest quality category in carton board. It is made entirely from renewable virgin fibre in a production process powered by bioenergy. “Which makes the product a sustainable choice,” highlights Stora Enso.

Ensocoat is used for packaging consumer products such as cosmetics, perfumes, champagne, spirits and chocolate. It is also used in high-end graphical applications such as stationery, covers, cards and calendars.

Luxury packaging typically comes with sophisticated finishing treatments such as embossing, foil stamping and metallization, which require perfect smoothness, whiteness and folding properties from the substrate.

Luxury packaging typically comes with sophisticated finishing treatments such as embossing, foil stamping and metallization, which require perfect smoothness, whiteness and folding properties from the substrate.

As our aim is to be the global benchmark in high-quality virgin-fibre carton board and the preferred partner to customers and brand owners in premium end-use segments, we have further developed our flagship board grade Ensocoat to fulfil this ambition,” says Product Manager Eva Lundqvist at Stora Enso.

Artistic staging

At Interpack, paper artists, films and samples will showcase the upgraded Ensocoat’s print results using different techniques. The slogan of the campaign is Commit to Luxury.

Fashion designer Bea Szenfeld made Ensocoat move and multidisciplinary designer Jule Waibel made the most of the foldability of the board. For architect Charles Young, precision is everything, and photographer Paperboyo opened a totally new angle on the world with the help of Ensocoat.

The new campaign is also visible on the website www.storaenso.com/ensocoat and on Instagram #committoluxury.

Portfolio

  • Ensocoat is used for packaging consumer products such as cosmetics, (...)
  • Jule Waibel
  • Charles Young
© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

MakeUp in Paris to offer a series of exclusive workshops

Eleven specialist workshops will be organized during the two days of MakeUp in Paris on 22-23 June 2017. Check the best for yourself and register early by contacting the person in charge of the workshop your interested in. Thursday, June 22 10 a.m. - 10.45 a.m.: How to create better customer experiences with less environmental (...)

read more
job opportunities
Experts’ views
Green alternatives to microplastic beads

Lipotec
Green alternatives to microplastic beads

Sustainability has become a big concern in our time. The fight against plastics has hardened and consumers are looking for environment-friendly products to reduce the human footprint on Earth. In the skin care industry, the plastic microbeads, historically used in physical exfoliants, have been questioned in many countries for their (...)

read more
Webinars
E-shop - latest publications
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close