At this year’s Make Up in Los Angeles, which was held on February 27 and 28, 2019, Schwan Cosmetics put the spotlight on transparency and consciousness by presenting a Clean Beauty line, thus responding to the increasing demand for cosmetics products free from controversial ingredients and providing maximal transparency.
The German company has formulated the products without parabens, phthalates and sulfates, PEGs, ethanolamines, chemical sunscreens, synthetic fragrance, BHT and BHA, and put the emphasis on ethically sourced and environmentally friendly ingredients.
“Today’s consumers are leading an increasingly conscious lifestyle. With this comes a desire for transparency. Schwan cosmetics’ clean beauty line enables brands to create this transparency for the consumers and put their minds at ease. We offer products that combine high performance with a sustainable lifestyle,” said Dagmar Chlosta, Chief Market Officer at Schwan Cosmetics.
The Clean Beauty line of Schwan Cosmetics includes the following products:
- FACE ALLROUNDER | HARMONY XL. A cover stick with sheabutter that smoothes imperfections to a natural finish.
- LIPBUTTER | BUTTERFLY. A melting-like application feeling created by a high amount of sheabutter.
- SUPERSTAY 24H EYELINER | EXTRASIA. The carnauba wax creates a soft application with a high colour pay-off’.
- NATURAL BEASER LIPLINER | FLIRTZ. A vegetable-emollient waxes provide lips a moisturizing & nourishing effect.
- BUILDABLE FILL-IN BROWLINER | REFINE. Easy filling with its 1.9 mm lead & filling of gaps due to natural origin silicon-like ester.
- CREAM TO POWDER BLUSHER | ROMANCE XL. Sheabutter supports the cream to powder application.
- WATERLINER | SARAY. Intense colour pay-off with just one stroke.
- CREAMY SUPERSTAY EYESHADOW | SMOOTH. The combination of silky high-tech oils offers a smooth application feeling.
- MATTE LIQUID EYELINER | TRUE. A liquid eyeliner with a selection of more than 75% natural ingredients.