Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Innovation & new products

Schwan Cosmetics creates airtight wooden pencils

“Percfect” the latest range of make-up pencils that Schwan Cosmetics launched at MakeUp in Paris 2018 allows for the very first time to use wooden pencils for certain long lasting and waterproof formulas that were previously only associated with plastic containers.

Schwan Cosmetics successfully developed airtight wooden pencils that can contain formulas with volatile compounds

Schwan Cosmetics successfully developed airtight wooden pencils that can contain formulas with volatile compounds

As the inventor of the wooden cosmetics pencils, we are extremely excited to create yet another first in the industry. We thereby enlarge our portfolio of eco-friendly products with a new line of high performing formulas in wood pencils – a collection that will undoubtedly resonate with today’s consumers,” said Dagmar Chlosta, Chief Market Officer at Schwan Cosmetics.

Airtight pencils

Thanks to a new technological process that is kept secret, wooden pencils are made airtight and can thus contain formulas with volatile compounds. So far, it was impossible to fill these formulas in anything else than plastic containers.

According to Schwan Cosmetics, it is a real leap forward for the environment. High performing ingredients, never used before in a wooden pencil, and enabling long lasting and waterproof formulas, can now be used to produce a brand new and unique product range featuring sustainable pencils made of renewable wood!

A good way to reduce the use of plastics and to meet current expectations of consumers.

In addition, Schwan Cosmetics’ “Perfect” collection also features high concentration of pure pigments creating an intense colour pay-off.

Patented safety-lock cap

A highlight in itself is also the innovative “worry-free” safety-lock cap introduced by Schwan Cosmetics for this collection. Its special design makes it possible to close a wooden pencil airtight for the first time. Thus, the cap will never fall and will keep the formula fresh.

The safety cap also avoids any accidental opening when transporting the pencil in a purse or a make-up bag. A novelty that will be praised by consumers,” explains Sonia Huneau, Public Relation Manager at Schwan Cosmetics.

The “Perfect” range includes and eyeliner, that also be used as a kajal (the super soft formula lasts up to 18 hours as eyeliner and up to 15 hours as kajal), a brow liner (with a gel-gliding waterproof formula that can be colourless or highly pigmented and lasts up to 24 hours), a lipliner (with a no feathering formula that lasts up to 12 hours).

Vincent Gallon


  • Schwan Cosmetics successfully developed airtight wooden pencils that can (...)
  • Schwan Cosmetics offers a wide range of wooden pencils for cosmetic (...)
  • Schwan Cosmetics offers a wide range of wooden pencils for cosmetic (...)
© 2018 - Premium Beauty News -
latest news
Luxe Pack New York is moving to The Javits Center for the 2019 edition, to be held May 15-16

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

With the beginning of a successful extension in California, 2018 proved to be a momentous year for Luxe Pack, the business to business tradeshow dedicated to luxury packaging. The event will return to Los Angeles for its second edition on February 27-28, 2019 officially putting it on the map as a West Coast industry destination. (...)

read more
job opportunities
Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the event. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies