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Roberts Beauty to focus on full service custom-designed products

Headquartered in Los Angeles, with offices in New York, Shanghai and Seoul, Roberts Beauty has served beauty brands for 35 years, supplying custom-designed and turnkey packaging components. Kristin O’Connell, Director of Marketing & Product Development spoke to Premium Beauty News.

Kristin O’Connell, Roberts Beauty

Kristin O’Connell, Roberts Beauty

Premium Beauty News - Could you introduce Roberts Beauty and what makes it so special?

Kristin O’Connell - For over 35 years Roberts Beauty has been an industry leader in serving beauty brands with unique turnkey products and innovative component packaging.  In the past five years Roberts Beauty’s business has grown by 15-20% annually and has thus more than doubled---- as we have diversified and invested in our ability to serve the array of needs of both established global brands and dynamic emerging bands.

Roberts Beauty is headquartered in Los Angeles, with offices in New York, Shanghai and Seoul. Our global teams collaborate with beauty brands to leverage both our internal capabilities and our extensive networks of labs, fillers and factories to ensure we are on the leading edge with endless options to offer our brand clients. Our packaging product offering ranges across every conceivable beauty product component category (bottles, tubes, pumps, jars, compacts, pens, pencils, etc.) both custom-designed and semi-custom. Our turnkey product range is anchored by our special knowledge of the Korean beauty market and features a wide range of colour cosmetic products for eye, lip, and face.

Premium Beauty News - What about your most recent investments?

Kristin O’Connell - Roberts Beauty has systematically invested in new creative, design, engineering, and quality resources to simultaneously elevate our capability and increase our capacity to support the growth and complexity of our expanding roster of clients. We have now complemented our established strengths emanating from our Asia presence and experience with new domestic lab & filler partners.  Roberts Beauty can now offer even more options to meet our beauty brand client’s needs.

Premium Beauty News - And what about the future?

Kristin O’Connell - Roberts Beauty was a pioneer in bridging the gap between US beauty brands and Asian resources to provide both innovation and economic benefits to the brands. Building upon that heritage and capability we have evolved into a world class source for unique Turnkey products and component innovation.

With that foundation in place, now our focus is primarily on creating custom designs and formulations for our brand clients.  But that is not enough. In this increasingly impersonal world, Roberts Beauty has placed even greater emphasis on high-touch, high-involvement service to our brand partners than ever before. First and foremost, we are a service organization. We always have been and always will be. This is key for all of our beauty brand clients. But we know this is particularly important to the exciting new and emerging brands who now prefer Roberts Beauty as a trusted full-service partner to help them actualize their products and achieve the business success they seek.

Interview by Béatrice Saffre

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