Reboul, a French company specializing in the production of high copper and brass components and cosmetic packaging for luxury products, and the inventor of the R2000 mechanism, will showcase two new lipstick mechanisms at the next edition of Luxe Pack New York, on May 11th and 12th at Pier 92 in New York City, and at the next MakeUp in Paris in June.

Since september 2014, all production activities and services are based in a brand new modern facility of 7000 m2 : The administration departments and R&D which is designing internally the tools and the products. The metal transformation : from the stamping step to the surface treatment. The decoration. The assembly of all metal or metallo-plastic products. Photo: © Reboul

First in the list, the RClips, a new version of the R2000 featuring a no glue hanging between the aluminium shell and the plastic spiral thus allowing a regular torque. According to the company, this conception meets the most demanding requirements in climatic testing and sturdiness.

The other innovation, the RBackfilling, is a new three-piece only mechanism perfectly aligned. “It suits to thin covering and the dough can be inserted by the bottom,” highlights the company. “Of course, it can also be inserted by the top.”

These two mechanisms will be entirely recyclable.

EUR 3.5 million invested

In addition, Reboul will launch “La Perlite”, a new coating process on the aluminium cover. According to the company, this new coating brings a “pearly look” to the packaging, with a better sturdiness than classic anodization. The process allows the creation of a myriad of pastel tints never seen in beauty products so far.

Reboul is specialising in deepdrawing of metal and all associated processes till the decoration and assembling for high quality metal parts. Photo: © Reboul SAS

To develop these products, Reboul has invested 3.5 million euros (about 3.9 million dollars), mainly with two assembly lines for the mechanisms.