French cosmetics brand Nuxe has exclusively partnered with Groupe GM to launch its first line of hospitality products. The new line is based on its leading range, Rêve de Miel® which uses the traditional therapeutic properties of honey.
"Our partnership with Groupe GM will allow us to bring the values of our brand to a whole new audience, reinforcing the hotel presence we already have through our Spas," says Aliza Jabès, President of Nuxe Group.
In its 24 year history, Aliza Jabès has made Nuxe a pioneering cosmetics brand by combining nature with well-being and beauty. With the exclusive Rêve de Miel® line of hotel guest amenities, Nuxe brings a touch of both the gourmet and the natural to Groupe GM’s offerings.
"We are very excited about this partnership. Nuxe is a well known brand in many countries and is widely admired thanks to its commitment to the environment," explains Laurent Marchand, President of Groupe GM. "Our hospitality clients look to offer the best to their guests and seek strong brands to help them stand out in a highly competitive environment."
Scented and enriched with honey, the Rêve de Miel® line consists of products for the bath or shower in 40 ml bottles, shower gel, shampoo, conditioner, hair and body gel, a body lotion, two bars of mild soaps, large volume distributor bottles such as Ecopump 300ml and a miniature 10 ml bottle of Huile Prodigieuse, Nuxe’s best-selling brand. To complete the range, Groupe GM also offers a line of accessories related to the cosmetics.
In accordance with Groupe GM’s environmental commitment and Nuxe’s own cosmetics charter, the products of the Rêve de Miel® amenities line are free of paraben, silicone, mineral oils, colourings and materials of animal origin, except honey. They are packaged in recyclable bottles and cardboard boxes.
