Parisian boutique Nose, which is specialised in niche perfumery, has launched its own eau de cologne, on the occasion created to mark the release of the new movie “The Grand Budapest Hotel”

Created as an exclusive limited edition eau de cologne (1,000 bottles), “Air de Panache“ features a black bulb atomizer from Aptar beauty + home.

Aptar beauty + home understands that creating a perfume is a timeless art. For its new fragrance, which pays tribute to the 7th art of movie-making, Nose has chosen a bulb atomizer that elegantly blends refined and subtle beauty with genuinely exceptional technology, rendering its application sensuous and beautiful,” says Aptar.

This fragrance for men has been designed by Nose in honour of "Style according to Gustave H", head concierge at the Grand Budapest Hotel during the 1930s. According to the historical sources used by the movie, Gustave never,left his hotel room without a spray of his famous scent, “Air de Panache".

Also note that the atomizer of “Air de Panache comes with its own locking system, which offers perfect sealing and a completely neutral odour.