After the acquisition of a new hot stamping machine and of a die cutting/embossing machine, Nortier is continuing its investments in 2012 and 2013 with a new offset machine and a new splicer, all these being latest generation equipment. "It is essential to offer our customers the highest quality they are expecting and remain competitive," explained a spokeswoman for the company. [1]

A diversified and more complex offer

Having a state-of-the-art industrial tool, means being also able to perform faster and better increasingly complex tasks, and meet the new requirements of perfume and cosmetic brands.

Photo credit : Studio 106

"Currently, there is a return to high added value folding boxes, with several gildings and embossments, etc.," we were told at the French printer. The folding box for Fan di Fendi, is a perfect example of this trend with its particular grain, reminiscent of the typical Fendi leather touch, or of the one of La Petite Robe Noire, by Guerlain, one of the great success to which took part recently Nortier.

But as a result, production processes also become more complex and require an extended expertise. "The various decoration techniques are not always compatible with one another, and they must also be compatible with our clients’ technical constraints, in terms of strength, slip and resistance of varnishes. Our greatest asset is our ability to advise our clients and come up with the appropriate proposals, be it for the choice of boards or concerning the process to favour to achieve the desired result.

Good 2013 prospects

Hence, the market’s general trends seem to bode well for Nortier who, after a positive year 2012, expect a slight increase in 2013. Especially since, for this specialist in medium and large series, the rise of alternative brands and of high-end boxes also offers new opportunities for growth. Thus, Nortier manages to attract a growing number of new emerging brands.

Located in the Paris region, close to a large number of brand owners, Nortier can also rely on the synergies developed with its umbrella company, Firopa.