Exactly as the other other beautycare grades offered by Metsä Board, including Carta Elega, Carta Integra, Carta Solida, Avanta Prima, Chromolux and Modo Northern Light, the new Carta Allura cartonboard is made from fresh forest fibres grown in sustainably managed forests. “Traceable fresh forest fibres are pure and safe for use with sensitive products,” underlines the Finnish manufacturer.
Smoothness
For this new high-end cartonboard, Metsä Board especially worked on surface smoothness, pointed as Carta Alura’s main asset. It also has high brightness and an attractive visual appearance that creates the right impression when used for premium products.
Furthermore, Carta Allura’s reverse side is also coated to ensure a good finish to the inside of the carton.
“There is a trend towards using special effects to distinguish packaging,” explains Christophe Baudry, Commercial Director Beautycare & Healthcare, Metsä Board. “Hot foil stamping and foil lamination work best with an exceptionally smooth surface, and that is exactly what Carta Allura provides.”
Lightweight cartonboard
Like the other cartonboards in the Metsä’s range, Carta Allura is a lightweight board that provides an identical firmness for a lighter weight. A unique environmental benefit according to Metsä Board, who adds that “its consistency and stiffness make production processes trouble-free.”
The new cartonboard’s assets are summarized by Christophe Baudry in the promotional video produced for the launch:
Carta Allura is produced in Finland, at the Tako facility in the centre of Tampere.
