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Packaging & design

Medicos Group takes over French manufacturer of cosmetic brushes Bullier

The Lyon-based Medicos Group has taken over Bullier, a French manufacturer of high-end fine art and cosmetic brushes. Bullier thus aims at accelerating its growth by investing in new production facilities and creating new products.

The Medicos group (RR Plastiques, Rovipharm, Mino Gaillard, Co.Ve), specialized in plastic injection moulding, drawn glass and finishing for the health, beauty and food industries, is widening its range of products by entering the market of cosmetic and makeup brushes with the takeover of a majority share in the company Bullier.

Made in France brushes

A family-run company now in its seventh generation, Bullier designs and produces high-quality brushes for professionals and for the general public, mostly for make-up and the fine arts.

Bullier employs thirty employees and sells about 3 million brushes a year. In 2016, the company achieved a turnover of 3.4 million euros. The company, headquartered in Saint-Brieuc (Brittany), is headed and owned by Stéphanie Bullier, who will retain a minority stake.

Bullier sells more than 3,000 brushes to make-up brands and to leading retailers of fine supplies. The company also offers a range of complementary products such as makeup pouches or displays for points of sales.

Specific series and high-end items are made in France, in the company’s workshops in Brittany. The company also sources some items in Asia, with the support of its purchasing office in China.

Increased financial resources

Since taking over the company in 2012, Stéphanie Bullier has focused on developing and streamlining manufacturing to minimize delivery times. In addition, the company has increased its export sales to over 40% of its turnover.

Within the Medicos Group, Bullier should benefit from its industrial expertise and increased financial resources. “This combination will also allow the development of new products, whether for the distribution and application of skincare and make-up products or for the fine arts,” Bullier said in a statement.

In the short term, investments will be made in new industrial equipment to rapidly increase the company’s production in France. In addition, the development of complementary products and the cross-referencing of customers should accelerate growth.

V. G.

© 2017 - Premium Beauty News - www.premiumbeautynews.com
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