The Mauboussin Pour Lui perfume range is growing with two new flanker scents: Mauboussin Pour Lui “In Black” and “Time Out”.
The boxes for the new scents are made from Stora Enso’s Ensocoat 2S board. When opening the box, the bottle and the brand are mirrored on the silver-coloured inner surface of the box. The effect is achieved by applying a metallised polyester film on the board.
“Mauboussin Pour Lui In Black is an intense scent full of masculine power for those who live their lives to the fullest. The box it comes in is the blackest of black, like a big, black car full of hidden force. Both the bottle and the box play with matte and gloss,” says Thierry Faucon, Creative Director at Lorience Paris.
Printing such a box was a real achievement according to Stora Enso. The company explains that “such a solid black surface takes demanding print work, and the special effects require perfect smoothness.”
In Black is targeted to European and US markets, while the lighter fragrance Time Out is intended particularly for Asia. For the latter, Mr Faucon’s source of inspiration was a lagoon, providing a cool and energizing getaway from the hectic pace of daily life.
The perfume boxes are manufactured by Nortier Emballages in France.
The new Mauboussin Pour Lui flankers will be on display at Stora Enso’s stand at PCD Paris show 4 and 5 February 2015. Lorience Paris will be presenting them at TFWE Singapore and IAA DFS Orlando in 2015.
