In a little more than four months, on 13 and 14 March 2014, MakeUp in Seoul, the event that aims to become the main annual event in the make-up industry Asia, will open its doors.

Korea has become in a few years time one of the global nerve centres for the development of make-up. Situated between powerful and very populous countries, Korea, with about fifty million inhabitants has managed to make the most of its natural advantages. First with a female and even male population which take extremely good care of itself,” the organizers explain.

Furthermore, Korea influence on fashion and trends is growing every day. The Gangnam Style phenomenon and its somewhat quirky character, whose real name is Park Jae-Sang, – whose internet video will remain one of the most watched in the world–, is actually just a detail among many others

An industrial “phenomenon”

The Korean make-up industry, not skimping on research, whether it be in terms of formulation or packaging, has managed to stand out in a few years. And it is a known fact! “Not a day or a week goes by, admit local industrialists, without the visit of a foreign team, of a big American, European or Brazilian make-up brand.

Even Japanese brands, not to mention, of course, the first well established and emerging Chinese companies, start paying a very close attention to this small country, which has seen its reputation for innovation and quality far exceeding its borders.

Another asset of Korea, in the eyes of the event organisers, is the number of local brand, which would be more than 250.

Conrad hotel

The first edition of MakeUp in Seoul will take place at the Conrad hotel (Hilton group).

Dynamic and innovative manufacturers, consumers hungry for novelties, a country open to the outside, very hospitable and visitor-friendly, and always positively stimulated by competition... Exactly the scheme that forged, is forging and will continue to forge the long-term success of MakeUp in Paris and MakeUp in NewYork,” the organisers add.

More information at : www.makeup-in-seoul.com