MakeUp in Seoul changes names to MakeUp in Asia Seoul and will open its doors next 5 and 6 April at the Conrad Hotel in Seoul.
For this fourth edition, the organizers expect some sixty exhibitors will share 3000 m2, i.e. an increase of 10% over last year. More than 2,500 visitors are expected.
As usual a conference programme will offer participants in the event a series of informative sessions featuring a roundtable on the Australian market with the presence of major Australian brands and another roundtable on the evolution of the Chinese make-up market.
Korea, a booming market
South Korea is the third cosmetics market in the Asia Pacific region, ranking third with 8.2% of sales, behind China (35.6%) and Japan (27.6%). Sales have reached record levels over the past two years and the most popular categories in the market are skin care products for the face, including moisturizers, anti-ageing, brighteners and make-up products.
Exports on the rise
In parallel, Korean exports of cosmetic products have increased steadily for the past 10 years with sharp accelerations in 2010, 2013, 2014 and 2015. This increase is partly due to the surge in exports to China: sales dramatically increased by 150% between 2012 and 2014.
MakeUp in Asia - Seoul
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