Almost all exhibitors at MakeUp in Seoul are now known. The list was revealed in the presence of about fifteen journalists at the press conference organized last week in the venue of the future event, the Conrad Hotel in Seoul.
Korean companies represent the better part of exhibitors of the first edition of MakeUp in Seoul, which is to take place on March 13-14, 2014. The organizers presented their project during an almost two-hour press conference, half of which was dedicated to the numerous questions from the Korean journalists.
Annual meeting of the makeup branch in Asia
All in all, more than thirty companies will exhibit at MakeUp in Seoul 2014 [1]. “Objective reached!”, Jean-Yves Bourgeois emphasized in front of all the journalists present at the Conrad Hotel last December 13. “MakeUp in Seoul aims at becoming the major annual event for top makeup brands in Asia,” he explained.
Testimonies
Organizers of MakeUp in Seoul have gathered several testimonies from key personalities of the cosmetic industry and the makeup branch in the past few weeks. That is enough material to back up the validity of this new step in their concept dedicated to the makeup branch suppliers.
Among these testimonies is that of Lee Eunim, Vice President of the Make-Up Value Division at Amore Pacific. “MakeUp in Seoul is truly a great opportunity for us to present Korea’s innovation and experience in the field on the Asian level,” she says.
“Korea is one of the most dynamic countries in Asia in terms of Packaging Innovation for cosmetics”, underlines Philippe Thuvien, Packaging and Development Manager for the Department of Operations at L’Oréal. “MakeUp in Seoul is truly a great opportunity to present relevant makeup innovations for Asian consumers”, he adds.
“We are pleased to be part of the first edition of MakeUp in Seoul”, Interco Group President Dario Ferrari also underlines. “This will be a unique opportunity for Intercos to present the latest technologies and trends in cosmetic products on one of the most innovative and creative beauty markets”.
As for Nicole Masson, Vice President of the Global Product Development at MAC, “the Korean beauty industry has represented a fantastic incubator of trends in the past few years, both for Fashion and Technology. Just take a look at ‘BBs’! MakeUp in Seoul will be a way to discover the latest ones.”
Other manufacturers such as Thomas Weckerle, CEO of Weckerle Cosmetics, display the same commitment: “We are convinced MakeUp in Seoul will represent the ideal platform for us to provide brands and the market with turnkey products and state-of-the-art innovations in colour cosmetics, which will boost our activity in the Asia/Pacific region.”
“I’m very glad to see such an event as MakeUp in Seoul will take place in Korea”, declares Kin Eun-Hee, Vice President of Global Sales & Marketing at Hwa Sung Cosmetics. “Korea is completely different from all other countries in terms of beauty market, distribution structure, retail market, products and final consumers. This will truly be a great opportunity to come to Korea, do some business throughout the show and gain some brand new experience”, she adds.
According to Steve Kim, of Pum-Tech, “MakeUp in Seoul can be a good chance to see the hotest cosmetic trend and innovation not only in Seoul but also in Asian countries and the show can be a great and new business opportunity for cosmetic industry in Asia following MakeUp in Paris and MakeUp in New York".
