The organisers of MakeUp in Seoul, the tradeshow dedicated to suppliers of makeup brabds which will open its doors on 13-14 March 2014 at the Conrad Seoul Hotel, have announced the programme of the conferences and round tables of the two day event.

Most of the conferences and round tables at MakeUp in Seoul will be hinged on the Asian and Korean momentum. But many other topics will also be addressed: cross influences between Eastern and Western beauty (routine, gestures, product concepts...), the influence of cosmetic surgery on the cosmetics industry, etc. A total of 7 conferences, featuring 19 speakers, will be held.

March, 13th, 2014

10:00 am to 11:00 am
Ten years of experience in measuring cosmetics brands equity in Europe, America and Asia: Which lessons for make-up brands?
Speaker: Mr Philippe Jourdan (Promise Consulting)

11:15 am to 12:15 pm
Make-up and skin-care, an increasingly less marked border. Where are the new developments going to?
Moderators: Mr Damien Dufresne (makeup artist & Mrs Florence Bernardin Information & Inspiration
Panellists: Mr.Mario De Luigi (B.Kolomakeup & skincare), Mrs Lee Eunim (Amore Pacific), Mr. Kwon Ki-hyun (Cosmecca Korea), Mrs Florence Lefeuvre (Groupe Alkos), Mr John Youn (Kolmar Korea)

02:15pm to 03:15 pm
Parisian make-up style oscillates between identity assertion and fashion spirit.
Speaker: Mrs Helene Capgras, head of Beauty & luxury trends (Martine Leherpeur Conseil)

03:30 pm to 04:30 pm
Make-up and applicators, a sophisticated interactivity which can transform Make-up!
Moderator: Mr Jean-Louis Matthiez (Cinqpats)
Panellists: Mrs Kim Euh (Hwa Sung Cosmetics), Mrs Pilar Gonzalez-Gomez (Geka), Mrs Ivonne Kohen (United Brands and Marketing), Mr Gerald Oehlhorn, (Oekabeauty), Mr J.K. Hwang, (FS Korea)

March, 14th, 2014

10:00 am to 11:00 am
Autumn/Winter 2014 Key Runway Make-Up Trends
Speakers: Lan Vu and Mi and Michael Nolte (Beautystreams)

11:15 am to 12:15 pm
How to successfully protect its intellectual property?
Speakers: Mr François Klein & Mr Matthieu Bourgeois, Lawyers (KGA Avocats)

02:15 pm to 03:30 pm
Make-up trends in Europe versus Asia

Speaker: Florence Bernardin (Information & Inspiration)

For more information and for attending the event: www.makeup-in-seoul.com