The organisers of MakeUp in Seoul, the tradeshow dedicated to suppliers of makeup brabds which will open its doors on 13-14 March 2014 at the Conrad Seoul Hotel, have announced the programme of the conferences and round tables of the two day event.
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Most of the conferences and round tables at MakeUp in Seoul will be hinged on the Asian and Korean momentum. But many other topics will also be addressed: cross influences between Eastern and Western beauty (routine, gestures, product concepts...), the influence of cosmetic surgery on the cosmetics industry, etc. A total of 7 conferences, featuring 19 speakers, will be held.
March, 13th, 2014
10:00 am to 11:00 am
Ten years of experience in measuring cosmetics brands equity in Europe, America and Asia: Which lessons for make-up brands?
Speaker: Mr Philippe Jourdan (Promise Consulting)
11:15 am to 12:15 pm
Make-up and skin-care, an increasingly less marked border. Where are the new developments going to?
Moderators: Mr Damien Dufresne (makeup artist & Mrs Florence Bernardin Information & Inspiration
Panellists: Mr.Mario De Luigi (B.Kolomakeup & skincare), Mrs Lee Eunim (Amore Pacific), Mr. Kwon Ki-hyun (Cosmecca Korea), Mrs Florence Lefeuvre (Groupe Alkos), Mr John Youn (Kolmar Korea)
02:15pm to 03:15 pm
Parisian make-up style oscillates between identity assertion and fashion spirit.
Speaker: Mrs Helene Capgras, head of Beauty & luxury trends (Martine Leherpeur Conseil)
03:30 pm to 04:30 pm
Make-up and applicators, a sophisticated interactivity which can transform Make-up!
Moderator: Mr Jean-Louis Matthiez (Cinqpats)
Panellists: Mrs Kim Euh (Hwa Sung Cosmetics), Mrs Pilar Gonzalez-Gomez (Geka), Mrs Ivonne Kohen (United Brands and Marketing), Mr Gerald Oehlhorn, (Oekabeauty), Mr J.K. Hwang, (FS Korea)
March, 14th, 2014
10:00 am to 11:00 am
Autumn/Winter 2014 Key Runway Make-Up Trends
Speakers: Lan Vu and Mi and Michael Nolte (Beautystreams)
11:15 am to 12:15 pm
How to successfully protect its intellectual property?
Speakers: Mr François Klein & Mr Matthieu Bourgeois, Lawyers (KGA Avocats)
02:15 pm to 03:30 pm
Make-up trends in Europe versus Asia
Speaker: Florence Bernardin (Information & Inspiration)
For more information and for attending the event: www.makeup-in-seoul.com