Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

MakeUp in NewYork will spot latest Asian beauty trends

Florence Bernardin, general Manager of Information & Inspiration, Asian cosmetics markets specialist will highlight latest Asian make-up and beauty trends at the very next edition of Makeup in NewYork to be held on September 12 and 13, 2018. Through trends and products, Florence will show how innovation is dynamic from this part of the world thanks to many different cultural backgrounds.

Japan’s cosmetics exports are on track to hit another all-time high this year as key players accelerate efforts to attract consumers in China and other parts of Asia with the appeal of the “Made in Japan” label. About 90% of Japan’s cosmetics exports are bound for other Asian markets.

K-beauty remains on the rise. Korean cosmetics exports jumped nearly 20% in 2017. China was the most important importing country of Korean cosmetics last year, despite the installation of the U.S.-led Thaad antimissile system in Korea, which lead to a Chinese boycott of Korean companies.

And the Chinese cosmetics market continues to grow, hitting $45.3 billion in 2016, up 50% over the past five years, research firm Euromonitor International says. Sales of upmarket items are rising, especially in urban areas with an increasing rise of successful local brands.

So how what will be the future Asian cosmetics landscape?

  • J-beauty focusing on quality, science but also new natural easy going looks up to new minimalistic makeup products.
  • K-beauty jumping on new concepts, new routine and glow attitude with makeup products focusing to meet increasingly specific needs.
  • C-beauty moving to local identity but also new power to be visible from the mass thanks to colours, ingredients but also local influencers.
  • M-Beauty dedicated to the amazingly sophisticated Muslima’s beauty needs from Malaysia & Indonesia facing heat but requesting easy to wash off makeup.

What is to be watched from these different countries and beauty approaches?

  • J-Beauty has the power of know-how, the unique sense of design and safety image.
  • K-beauty creates new beauty desires and ideals thanks to a sense of perfect perfection.
  • C-beauty is showing up, revamping cultural backgrounds for a dynamic appealing new sense of beauty.
  • M-beauty is pushing local Indie brands, more flexible to understand and face technical issues of lasting-non lasting makeup.

Makeup is now moving in many exciting directions thanks to all these local market identities. Asian products are definitively going to lead innovation in order to face and meet all these different customer’s needs which are young but also mature like in Japan.

Florence Bernardin will introduce what’s hit and hot from J-K-C and M-beauty on Wednesday September the 12th, from 12:00pm to 12:45pm at MakeUp in NewYork.

MakeUp in NewYork
Center415 - 415 5th Ave, New York, NY 10016
September 12 and 13, 2018
9:00am - 5:00pm

Register here to get your invitation.

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
The 31st edition of Luxe Pack Monaco welcomed 9,280 visitors (vs 9,200 in 2017) of which 53% of international professionals.

Luxe Pack Monaco 2018: Number of visitors remains stable

The 31st edition of Luxe Pack Monaco was held from the 1st the 3rd of October 2018 at the Grimaldi Forum. A very positive outcome, according to the organizers who counted 9,280 visitors (vs 9,200 in 2017) of which 53% of international professionals. All sectors targeted by the trade show were represented: perfumery and cosmetics (...)

read more
job opportunities
Experts’ views
Microbiome: Our new reality, complexity (Part 2)

Marie-Alice Dibon
Microbiome: Our new reality, complexity (Part 2)

For those who, 20 years ago, thought they were living the advent of a world in which nothing would ever be simple again, congrats. You had got it all. And yet, you had probably somewhat underestimated the extent of the phenomenon. Complexification and acceleration make a rather explosive mixture. The emergence of the science of the (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close