All of them were really unanimous! The third edition of MakeUp in New York can boast of winning the votes of all participants, both exhibitors and visitors. First observation: the growth in the number of exhibitors was followed by a corresponding increase in the number of visitors, +50 % in both cases. According to the organizers’ records, as of September 26 at 06.00 pm 1520 people attended the annual event of the makeup industry in North America: a figure well above the initial estimates of the organizers.

"However, once again it is not the number that has been most noticed, but the quality of the visitors. This has been a constant since the beginning of the event, just three years ago," observed the organizers, who also considered that "the charm of the event not only continues to operate but is growing, such as its Parisian sister-event is doing."

Actually, the same ingredients seem to create the same winning recipe. Apparently, the North American beauty industry also bet on it. Thus, the Cosmetic Industry Buyers and Suppliers Association (CIBS) had wanted to organize one of its major annual evenings jointly with MakeUp in New York. The result, according to the association’s President, a record number of participants, exceeding 500 people.

Two days of exchanges and business

The third edition of MakeUp in New York was also marked by a great interest in the ten conferences and half a dozen makeup animations that punctuated the two-day event. The conference room was almost always full from one session to another and the exhibitors’ booths were particularly lively, especially during the first day.

From left to right, Jean-Yves Bougeois (MakeUp in New York), Mario Magali (CIBS), Sandra Maguarian (MakeUp in New York)

Among the various novelties presented on this occasion, let’s mention the lipstick cases with magnetic caps developed by Axilone (Iléos group) for MAC and Armani, and the case developed for Marie Claire, with an opening device system on the top and a transparent background on the bottom to see the product’s shade.

The Canadian company Crystal International presented, a series of double-chamber packs that not only allows to separate two components prior to their distribution, but also to mix them by varying the dose of each formula, a pack that is ideal for makeup bases and foundations.

The German company Weckerle launched a surprising squared lipstick. And Livcer, a French specialist of thermoformed samples and unit doses, has showcased Touch Kiss, a new sample for lipsticks that can be used without a support card.

The event also hosted an exposition of historic lipstick packaging designs, organised by expert collector Jean-Marie Martin-Hattenberg and Anne Camilli.

"Information, new products, exchanges, everything came together to contribute to the success of this third edition, the goal of which was to become THE main event in North America for the make-up industry," said the organizers. It seem clear that the goal was reached and the organisers already announce an even stronger 2014 edition.