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MakeUp in Los Angeles bets on the dynamism of the West Coast

The second edition of MakeUp in LosAngeles will open its doors on February 8 and 9, 2017 at the Quixote Studios.

Never before had the West Coast been so much the centre of interest of an entire makeup industry, in search of fresh ideas and innovations. And never before had there been such dynamism in the makeup industry,” say the organizers of the B2B trade show.

The U.S. locomotive

According to the The NPD Group, sales of prestige face makeup grew by 14% during Q3 in the USA, inching ahead of eye, lip and nail makeup. Eyebrow makeup kept up its double-digit growth, with sales increasing by 37%. Lip colour sales grew by 21%. Only the nail category experienced a 17% decline.

Another data illustrating the dynamism of the U.S. makeup market, L’Oréal’s turnover grew by more than 4.7% in the US over the first nine months of the year, to reach EUR 19.05 billion, thanks to the strong growth in sales of foundations, lipsticks and nail polishes,” explains Jean-Yves Bourgeois, the event’s co-founder.

The second edition of MakeUp in LosAngeles will open its doors on February 8 and 9, 2017 at the Quixote Studios.

The second edition of MakeUp in LosAngeles will open its doors on February 8 and 9, 2017 at the Quixote Studios.

The strong rise of makeup sales is also linked to new consuming habits from younger and hyper-connected women. Constantly looking for new products they stimulate fast-pace innovation from makeup brands. “The ability to capture ephemeral moments and react quickly has become a challenge for everyone,” adds Jean-Yves Bourgeois.

The next edition of MakeUp in Los Angeles will host the following exhibitors:

Aircos, Albéa, Alkos Group, AMA Laboratories, Ancorotti Cosmetics, Arcade Beauty, Art Cosmetics, Asquan Group, b.Kolor Makeup & Skincare, Baralan USA, Bonne, Brivaplast, Chao Ling Chemical, Cho Chuang Industrial, Chong Woo, Classic Cosmetics, Confalonieri Matite, Cosmetic Group USA, Cosmetica Laboratories, Cosmetix West, Crystal Claire Cosmetic, Seisen, Empire Emco, Englewood Lab, Faber-Castell Cosmetics, Fiabila, FS Korea, Geka, Intercos America, Jih Hsin, Kum, Lady Burd, Mascara Plus Cosmetics, Ningbo Jieli Cosmetical, Nuworld Beauty, Omnicos Group, Oxygen Development, Penneli Faro, Pinkpac, Presto Packaging Solutions, Quadpack, Regi, S&J International, Schwan Cosmetics, Seacliff Beauty Packaging Sleever International, Step Cosmetici, Strand Cosmetics Europe, Taiki USA Inc., Tecnocosmesi, United Brands Marketing, Wormser Corporation

MakeUp in LosAngeles
8 & 9 February, 2017
Quixote Studios, Los Angeles

www.makeup-in-losangeles.com

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