Premium Beauty News - Looking at it, 2017 was a particularly flattering year for you!
Jean-Yves Bourgeois - Indeed, who would have imagined, eight years earlier, such a track record! The success is a quantitative one first. During the year 2017 alone, MakeUp In trade shows welcomed a total of nearly 400 exhibitors and almost 10 000 visitors. And this, only in the make-up category... The concept is now well established. There was a real need on the side of exhibitors and visitors.
But on the other hand it is also and above all qualitative: more than half of visitors attend conferences, one third of exhibitors submit innovations at each edition, more than 50% of them attend at least three out of four MakeUp In events, - and some of them and not the least, even exhibit at each edition whatever the location in the world.
Premium Beauty News - Have market developments helped you?
Jean-Yves Bourgeois - Unquestionably the concept emerged at the right time and events were favourable! The make-up sector has never been so dynamic across the world. Nor have subcontractors in the sector been so much called upon. And never before has the entire industrial chain experienced so many rapid changes with newcomers, market launches and so many different requests coming from everywhere. MakeUp In trade shows have indeed become unavoidable appointments for the whole industry.
Premium Beauty News - 2017 was also marked by your integration in the InfoPro Digital Group, who is also the organizer of the Luxe Pack exhibition...
Sandra Maguarian - You already gave us the opportunity to express ourselves here a few weeks ago. There are real synergies between the two Companies and in some parts of the world, we bring them to being with new events: a new Luxe Pack Los Angeles, which will be held concomitantly to MakeUp in Los Angeles and a new MakeUp in Shanghai at the same time as Luxe Pack Shanghai.
The first event of the series in Los Angeles, which already looks extremely promising will be the first one set up by the two Companies. It will welcome some 150 exhibitors in total.
Furthermore, we are delighted to have in our team since September, Irene Yanhua Gu, Asia Sales Manager and Adriana Rodriguez who joined us as Commercial Director and who will be in charge of the commercial development of MakeUp In events in the world alongside Jean- Yves Bourgeois. Adriana, of Mexican origin, has a long international professional experience in many different areas.
Premium Beauty News - What are your prospects for 2018?
Sandra Maguarian - We’re still on an upward trend. MakeUp in Seoul and the first edition of MakeUp in Shanghai will be held next April and will undoubtedly stand as leading events in the make-up and skincare sector in Asia. As for MakeUp in Paris, in June, and MakeUp in New York, in September, it will certainly be a full house for both.
Premium Beauty News - Other projects?
Jean-Yves Bourgeois - Of course, we are already working on them...
