British supplier of plastic bottles, jars, flexible tubes and closures, M&H Plastics, worked with retailer Tesco and their nominated private label manufacturers to develop packaging for Tesco’s new Pro Formula brand. This range was created to convey tangible consumer benefits in a clear and simple way under an overall scientific positioning, and brings together a collection of male and female personal care products including haircare, skincare and male grooming products.
Tesco commissioned M&H to create an exclusive custom moulded bottle shape to fit under the new Fusion snap-on flip top cap, which was recently developed with the option of coloured cap inserts for range differentiation. The HDPE bottles were produced in 400ml, 250ml and 200ml sizes with the 400ml bottle also being used as a tottle. The colours are tailored to each product sector with base neutrals and bright accents to highlight the key information. Pearlised finishes and varnishes were also utilised.
