For the introduction of its Satine line (EDP, sampler, perfumed body lotion and shower gel), Lalique selected Albéa and its breadth of packaging solutions.
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Lalique selected the Albea’s Panache spray technology platform for the 30-, 50-, and 100ml retail perfume. “Lalique appreciated the Panache performance, which delivers a sensation of walking through a gentle, deep and long-lasting cloud of fragrance,” said Carole Grassi, Albéa’s Cosmetics Category Manager.
To support the promotional launch of the fragrance, Lalique selected the Sof’n’Touch sampler for the mini-version of the Satine fragrance. Lalique selected a glass, silk-screened version. The product is decorated with a handcrafted elastic string around the collar, designed to capture the ballet slipper motif.
Eventually, for the two flankers - a perfumed body lotion and a perfumed shower gel - Lalique opted for 50mm cylindrical tubes, also supplied by Albea, which developed two pearly-pink COEX tubes with hot stamping decoration and a sleeved flip-top.