L’Oréal wants to strengthen its positions on the global professional spa and beauty Institute market and is interested in the Decléor and Carita and has extended to the Japanese group Shiseido, the current owner, an offer to acquire them for around 230 million euros (311 million US dollars).
Based on this offer, Shiseido has granted L’Oréal exclusive negotiation rights, announced the French group yesterday.
Decléor and Carita achieved a turnover of approximately 100 million euros (135 million US dollars) in 2012 which ranks the group as number two on the worldwide professional skin care market in beauty institutes, spas and hair salons. [1]
“The brands are inspirational and complementary,” L’Oréal says. Founded in 1974, Decléor is the world’s leading brand in aromatherapy. Created in 1945 by Maria & Rosy Carita, known as hairdressers for stars, Carita incarnates the art of prestigious French pampering.
“This project is a wonderful opportunity for our Division to become a major player in this strategic professional beauty market, complementary to hair salons. Decléor and Carita are two beautiful, prominent beauty institute brands, particularly well-established in Western Europe. Their growth perspectives, especially internationally, are very promising,” said An Verhulst-Santos, President Professional Products Division L’Oréal.
According to L’Oréal, an agreement could be signed in the coming weeks following consultation of L’Oréal and Shiseido employee representatives. The acquisition will be submitted to the approval of the relevant regulatory authorities.
