L’Oréal announced yesterday that it has closed the acquisition of 100% of Cadum, the majority of which was held by investment fund Milestone.
In 2011, Cadum achieved consolidated sales of 58 million euros, 49 million euros of which in France, mainly with the brand Cadum.
The Cadum brand will join France’s Consumer Products Division lead by its General Manager Hervé Navellou. This division is made up of three business units: L’Oréal Paris, Garnier-Gemey-Maybelline and LaScad. Their products are distributed in mass retail channels.
“Cadum is an important acquisition for L’Oréal in France,” Hervé Navellou stated. “Cadum is a hundred-year-old brand that enjoys a great reputation, is growing rapidly and has interesting development perspectives. It blends seamlessly into our strategy to conquer new consumers in France.”
