Korsnäs White is the flagship product of Korsnäs Paperboard and is made especially for the premium segments of consumer packaging. “With its unique combination of strength, shapeability and excellent printing properties, Korsnäs White is perfectly suited for the advanced printing and designs of packaging for exclusive branded goods such as health and beauty products, perfume and cosmetics, jewellery and watches, luxury beverages and chocolate, but also pharmaceuticals and wellness products,” claims the group.
Higher whiteness
Working closely together with converters, brand owners and packaging designers, Korsnäs has driven product development in response to emerging patterns of customer demands. Ever-improving printability is such a demand - and packaging designers increasingly prefer board grades that offer quality printing properties on both sides. “It is to this end that the upgraded Korsnäs White is a shade whiter on both sides. Higher whiteness means more lifelike colour reproduction, more radiant colour, a wider colour gamut and sharper contrast,” a spokesperson told Premium Beauty News.
Reduced package weight
Lightweighting - meaning lower weight with retained packaging performance - is a Korsnäs speciality. This requires an exceptionally strong material, such as cartonboard from Korsnäs made of 100% long and tensile virgin wood fibres in a multi-layer structure. According to the Swedish company, due to its strength, Korsnäs White offers an opportunity to choose a lower grammage, without compromising performance. The upgraded Korsnäs White comes in eight new grammages, each of them with a lower weight compared to a corresponding competitor grade and grammage.
Lightweighting benefits customers as well as the environment. Reduced weight means substantial savings along the entire value chain. Less raw material is used in the production process. Less energy is used and less waste generated. Less storage space is required and smaller volumes are transported. Resources are saved and costs are cut. The overall environmental impact is decreased.
More to come
The Korsnäs White product showcased at Luxe Pack 2012 is improved on two counts: whiteness and basis weight. New upgrades and development projects at Korsnäs are ongoing – there is more to come, offering ever-improving packaging material – better product protection, improved cost effectiveness, higher shelf impact and an enhanced brand experience.
