Innovation & new products
Avon reinvents mascara application
Avon is launching Mega Effects Mascara, with an innovative applicator, a multi-dimensional brush, replacing the usual wand. Feedback...
Korea, a champion in make-up innovation
“Korea might look like a small secluded peninsula (98,480km² and 50 million inhabitants for South Korea), but it’s actually the place in...
DuPont and Strand Cosmetics Europe looking for the best brush-formula couples kit
What is the best brush and formula combination for a completion product? That is precisely the question addressed by DuPont Filaments,...
New brushes and applicators by Cosmogen
Cosmogen launches new application solutions around a strong concept: pleasure skincare treatments. The company also launches a new set...
Mascaras: 20 years of innovation
Which product has been for the past years a top seller, leading the European and North American markets and who constantly reinvents...
Shiseido’s new washable base eliminates the need for makeup remover
The Japanese cosmetics giant has developed a new generation of makeup base that allows makeup to be washed off using only warm water thus...
La Prairie complements its White Caviar Illuminating Système line
La Prairie is complementing its White Caviar Illuminating Système line with three new complementary items - White Caviar Spot Treatment,...
Lush moves away from traditional make-up codes
The Emotional Brilliance collection which was launched globally in July by Lush, approaches make-up from a decidedly original angle. As...
Omum wants to create the skincare segment for mums-to-be in selective retail
Natural and high-end cosmetics for mothers-to-be sold in selective perfumeries? This is the idea of Marie-Pascale Ballet, the creator of...
Pascual creates a surprise with a transparent lipstick and a non-sticky gloss
A transparent lipstick with a remarkably soft texture, a non-sticky lip gloss with natural ingredients: the two innovations presented by...
