The International Fragrance Association of North America (IFRANA) has announced its new name -Fragrance Creators Association - as well as a new visual identity. The change aims to better capture the organization during meetings with key leaders on Capitol Hill. The organization’s brand rollout also included a new logo and a redesigned website (fragrancecreators.org) and revamped social media platforms (Facebook, Instagram, and Twitter).
Simultaneously, the organisation announced the first-ever Congressional Fragrance Caucus, which offers a bipartisan opportunity for fragrance industry leaders to interface with legislators to learn and engage on a range of topics, including fragrance science, safety, sustainability, economic impact, and more.
“We represent and support the scientists, perfumers, researchers, farmers, artists, inventors, entrepreneurs, and the many others, who make up the fragrance community,” said Fragrance Creators President & CEO Farah K. Ahmed. “These individuals not only spend years crafting beautiful scents that enhance lives, but they are also unwavering in their commitment to practices that leave the environment in better condition than they found it.”