Eddy Wu, President and CEO, HCP

With 4000 people, more than 200 million US dollars in turnover, five factories (three in China, one in the USA and one in Mexico), HCP has impressive assets. This giant is supplying packaging to the make up, skin care and fragrance sectors with a focus based on innovation.

Focus on innovation

In order to be able to provide innovation and anticipate the trend of the cosmetic market you obviously need to offer a state of the art industrial platform,” says Eddy Wu.

For that a new production entity will be created in the next coming month on one of the existing production site in China with 20000 sqm which will be designated to produce aluminum components including a significant number of transfer pressing and impact extruded machines with an automatic anodizing line. “Aluminium was a material which was not fully integrated in our production program and where there is a real need on the market and as packaging manufacturer is was a necessity to offer an integrated solution,” adds Eddy Wu. As a result, HCP will present a new stock make up range combining aluminium and plastic called Magum range at the next Cosmoprof show in Bologna, Italy.

In addition, HCP has established a ‘Innovation Council’ whereby every month, key executives of the company will get together to discuss new innovation ideas, deciding priority of various ideas and making sure the chosen ideas are being resourced and executed. These include both ideas embracing new designs as well as new product function capabilities. HCP will showcase some of the outcome from the council at the next Cosmoprof show.

HCP’s new Magnum range

Beside HCP driven innovation, the group also thinks that it is important to execute well customers’ driven new product design development. As such, the group have realigned its’ new business development team such that various concerned functions including internal sales; design & drawing and project management teams are gathered under a centrally managed New Business Development Team- the ‘NBD’ team in order to strengthen responsiveness and quality in executing customers’ driven new product design development.

Industrial investments

But there is more to come. The group wants to increase the production capacity in its American facility producing mascara and to increase by 50 % the production capacity in its Mexico plant. “In the USA these two plants are strategic to support the new dynamism of the American market, and this production facilities are obviously an important asset for our group,” highlights Wu.

The group is making similar investments in its Chinese plants to improve the process and production capabilities by implementing new technologies and focusing on automation.

Regarding new lines and new process we are open to any new opportunities in the future. As you know we have a strong position in the colour cosmetic market but we are strengthening our action in the skin care and fragrance market,” states Wu.

Over the latest months, these industrial investments have been supported by the recruitment of new executive teams. “The people are the most important asset in an organization and a key factor of success and we have made important efforts to add new people to our management team in order to reflect what is our company today: a multi-cultural and performing global group,” concludes Wu.