Pantone 15-0343 Greenery, a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew, was announced as the Pantone Colour of the Year selection for 2017. “Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals individuals to take a deep breath, oxygenate and reinvigorate,” said Pantone, the provider of professional colour standards for the design industries.
A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.
Pantone 15-0343 Greenery, a life-affirming shade, is also emblematic of the pursuit of personal passions and vitality. “The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”
A colour of innovation
While often associated with environmentalism and nature, Greenery is also a unifying thread in tech and innovation because of its association with boldness, vigour and modernity. Many new apps, animation iconography and digital-first start-ups express this energy by using the riveting and attention-getting shade of green in their logos. Conveying progression and a pioneering spirit, Greenery portrays an entrepreneurial essence that aligns with the industries that have embraced it.
Greenery for Beauty
According to Pantone, “in the ultimate personal display of boldness and vitality, Greenery is deployed as a chic, confident punch of colour for hair, lips, eyes and nails.” It is also a camouflaging base for natural beauty looks, with green makeup rooted in colour-correcting trends. A complementary colour to red shades, Greenery plays down ruddiness in the skin.
