Just a few months after the launch by Carestia Arcade Beauty of the scented stickers, major brands such as Givenchy are already adopting the concept.
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This winter, Givenchy launched Live Irresistible Blossom Crush, a new variation of its best-seller fragrance created in 2015. The launch campaign features a modern, joyful, rebellious and irresistible young Parisian woman in a carnival environment.
Perfume patterns
On this playful score, the brand chose the scented stickers created by Carestia Arcade Beauty.
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Scarlet flowers, cotton candy, big hearts, Ferris Wheel… the patterns of the campaign are printed in offset on a 300g. card, to spray on the points of sale.
Discovery trail
Each card includes nine patterns to stick on a computer, a mirror, your diary, your phone or even the dashboard of your car. Carestia has imagined this concept to allow the brands to fully express their creative universe and offer consumers a fun and long-lasting olfactory discovery.