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Garnier partners with TerraCycle and DoSomething to promote recycling of beauty plastic wastes

L’Oréal’s mass-market haircare brand Garnier has launched the second year of their “Rinse, Recycle, Repeat” campaign aiming to educate young Americans on how to responsibly recycle in the bathroom and divert beauty empties from landfills. For the occasion, the brand partnered with the TerraCycle recycling company and the social change organization DoSomething.org and named actress and singer-songwriter Mandy Moore as ambassador.

Mandy Moore and Garnier are on a mission to cut down the amount of beauty packaging that ends up in landfills. The “This Is Us” actress and singer-songwriter and the beauty giant have teamed up with the organizations DoSomething.org and TerraCycle on a campaign to encourage young beauty fans to recycle their bathroom empties. Dubbed “Rinse, Recycle, Repeat,” the campaign provides information about how to separate personal hygiene products so that they can be properly recycled. Garnier is offering participants special bathroom recycling bins that they can decorate in their own style, sharing photos of their efforts for the chance to win a US$5,000 scholarship. Once the bins have been filled, beauty buffs will be able to print off a free shipping label to send off the empties to be responsibly recycled by TerraCycle.

According to Garnier, nearly half of Americans do not recycle their beauty and personal care products, which is why they account for a significant amount of waste found in landfills.

Beauty and personal care products with a number #1 or #2 on the packaging can be recycled through curbside recycling programs, but many beauty products cannot. Items such as flexible tubes, caps, pumps for shampoo bottles, lipstick, eyeliner and many others cannot be recycled curbside and must be separated. This year’s national campaign will focus on educating participants on the proper way to recycle by giving them recycling tips on what can and cannot be recycled. The campaign will also showcase best practices to identify recyclable items, such as checking the numbers on packaging before tossing it out,” explains the brand in a release.

On April 1st, a college competition will kick off on 50 college campuses nationwide to collect the most beauty empties. The college team that collects the most empties by April 30 will be rewarded with a garden for their community furnished by Garnier and TerraCycle. Last year, Union College won the 2017 Rinse, Recycle, Repeat College Competition. The team was awarded a Garnier Green Garden planted in their local community of Lincoln, Nebraska.

Launched in 2011, the Garnier Beauty Recycling Program in partnership with TerraCycle - the world’s leader in the collection and repurposing of hard-to-recycle post-consumer waste - has diverted more than 10 million empties from landfills. These empties have been turned into pelletized plastic lumber for raised garden beds, benches, trash receptacles and other elements for community parks, playgrounds and gardens in Nebraska, Louisiana, Michigan, Ohio and New York.

Premium Beauty News with AFP/Relaxnews

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