This announcement comes in the wake of the strong trading Feelunique experienced during the Black Friday promotion period. In the UK, retail sales were up 19% year-on-year to £7.4 million; while Christmas trading period retail sales in both China and France doubled. Feelunique’s performance was up against all KPIs, with average order values growing by 12 per cent, and nearly 1 million products shipped to 88 countries in the Christmas trading period.
According to the retailer, the 12 Days of Beauty’ Christmas calendar was a best-seller, with eye shadow palettes also featuring strongly this year. UK best sellers included: Urban Decay Naked Heat Eyeshadow Palette; the GHD IV styler; Estee Lauder Advanced Night Repair and Victor & Rolf Flowerbomb perfume. Top selling brands included Charlotte Tilbury, Chanel, Anastasia Beverley Hills, Urban Decay, Bare Minerals, YSL and Benefit, with Charlotte Tilbury’s Matte Revolution Walk of Shame lipstick being the best-selling product globally.
“I am delighted with our record-breaking performance over the Christmas period, which further evidences our ability to capitalise on the consumer shift in the beauty market to online purchasing. We also remain on-track to reach £100 million in retail sales for the calendar year, which is a significant milestone for the business. Looking ahead to 2018, we will continue to grow market share in existing markets, with the scope to add further territories to our offering as a truly cross-border retailer. We will also be announcing the additions of several exciting new brands to the site early in the new year, solidifying Feelunique’s position as Europe’s leading online beauty retailer,” said Joel Palix, CEO of Feelunique.
Founded in 2005, Feelunique is a cross-border online beauty retailer, shipping to over 120 countries and with dedicated websites in the UK, France, the EU, Germany, Norway, China and the US. The company offers a choice of more than 30,000 products and 500 brands across makeup, skincare, haircare, fragrance and electricals. Feelunique claims over 130,000 site visits and more than 15,000 products sold every day, with 65% of sales coming from customers under the age of 35.
It remains to be seen if the Boxing Days promotion period will be as profitable for Feelunique, but there is no reason for the trend to reverse.