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Feelunique opens first bricks-and-mortar shop in Paris

The British e-retailer now operates its brick-and-mortar flagship shop in the heart of Paris, in the upscale 16th district. The new outlet gathers a perfume shop, a beauty parlour and a hair salon. It is the first time that an English beauty-retailer is expanding its presence in France with the acquisition of an existing prestige beauty retail chain.

The new Feelunique shop in Paris, 35 avenue Marceau, 16th district. Photo: Feelunique

The new Feelunique shop in Paris, 35 avenue Marceau, 16th district. Photo: Feelunique

The beauty retailer - which debuted in 2005 in the UK - now has its own physical point of sale at 35 avenue Marceau, in Paris 16th district. This new milestone in its development in France will allow the retailer to offer its customers a different shopping experience. Feelunique also opened two other stores in Boulogne-Billancourt and Neuilly-sur-Seine, in the upscale western outskirts of Paris. By the end of the year, the retail will also open another shop in Levallois-Perret. All the four new brick-and-mortar stores are the result of the rebranding of beauty retail chain Rive Droite that Feelunique acquired in November 2015.

Thanks to these bricks-and-mortar shop, Feelunique also complies with current regulations regarding selective distribution in the perfumery sector, which should logically facilitate the diversification of its portfolio and references, a key factor of success to attract French consumers who are more loyal than others to leading prestige beauty brands. So far, Feelunique was only operating shops in the Channel Islands, in Jersey and Guernsey.

Omni-channel offering

The 100m2 Feeleunique beauty outlet brings together a wide range of iconic perfumery brands including classic and selected niche brands.

To help customers during their shopping experience and give them access to the whole Feelunique offering, shop assistants are equipped with iPads. Customers can therefore choose and order products from the 20 000 items and 450 brands already available on the e-shop (fragrance, bath & body, hair skin, makeup, brows, sun & tan, healthy living, electricals, gifts ...). Products can be delivered at home or at the point sale.

Twice a month the Avenue Marceau store should also provide the opportunity for meetings between brands creators and consumers.

Hair and beauty salon

The shop is also equipped with three treatment and massage rooms. Beauticians will advise customers to help them choose products and services fitting their needs, including body and face care products (CellCosmet, Valmont, Annayaké and Carita), hair removal services, manicure and pedicure, etc.

The new Feelunique shop in Paris includes a hair care area and three treatment and massage rooms. Photo: Feelunique

The new Feelunique shop in Paris includes a hair care area and three treatment and massage rooms. Photo: Feelunique

Finally, consistent with the offer proposed by Feelunique on their website, a Hair Spa area will also provide styling, cutting and colouring services, as well as a selection of professional brands (Kérastase, L’Oréal Professionnel, Shu Uemura Art of Hair, Redken, Moroccanoil, Philip B, ...).

Furthermore, every Thursday evening until 08:30 pm special party hairstyles are proposed ... together with a glass of champagne (for the French Touch!).

V.G.

© 2016 - Premium Beauty News - www.premiumbeautynews.com
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