Experts’ views
Elemental and essential
Peclers Paris
Today, consumers demonstrate a growing fascination for an original, mythical Nature. They expect to rediscover powerful essentials,...
Online sales: What digital strategy for cosmetic brands?
Anne Aime
Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...
Neo female archetypes
Peclers Paris
The influence of Asia and the creativity of emerging countries, women’s financial empowerment and increasing access to education are...
Retail heroes
Pascale Brousse
Retail continues its transformation, with outlines now as blurred as ever: the new formats are smaller, hyper-specialized, hybrid, etc....
Lively beauty
Peclers Paris
The global fascination with aesthetic perfection and the omnipresence of youth-obsession are gradually being challenged by a more...
Fragrance on the rise as markets continue to grow globally
Emmanuelle Moeglin
The sweet smell of success has continued to spread across the global fragrance market which was estimated at nearly $30 billion in 2013,...
Organic, sustainable or Fair Trade. Which certification best suits cosmetic ingredients?
Laurence Mulon
Consumers’ interest in natural and ethical cosmetics and the growing need for meaningful and committed consumption have enhanced the...
The revival of seniors
Pascale Brousse
At what age does one start using anti-aging creams in cosmetics? 20! At what age is one considered a senior in cosmetics? 60 or even 50!...
How to become the darling of bloggers?
Stéphane Sourdillat
Cosmetics brands, more than any others are driven by a fierce determination to maintain with their female consumers, a link comparable to...
USA innovation: An ergonomic nail polish brush financed by its customers
Laurence Bacilieri
Nail polish represents an indisputably flourishing market, though it is actually reaching a much-needed renewal phase in the United...
