The Italian cosmetics packaging industry continues growing. While the Cosmoprof - Cosmopack tradeshow, which is held annually in Bologna, is celebrating its 50th anniversary, the Italian cosmetics industry remains driven by export sales.
“The experience of the Italian sector, developed over more than 50 years, and the important impetus provided by exports, keep all of us constantly streamlining our processes and company organization. This, in turn, enables us to better handle the increase in orders in parallel with the improvement of our company’s performance. In our country, there are lots of choices within the cosmetics packaging sector, giving rise to competition and leading to positive effects appreciated by both customers and ourselves, with the inevitable consolidation of our country’s image,” explains Costantino Cattaneo, Communication Manager at Eurovetrocap.
The Milan-based company recorded a double-digit growth in 2016 (+12%), with 43 million Euros in net sales. The launch of Euromakeup, a new division dedicated to makeup packaging, contrinuted to these good figures. “Before formalizing the figures, however, we will wait until the end of 2017,” adds Costantino Cattaneo.
Boost in quality
“As far as Eurovetrocap is concerned, this significant increase in sales has not been derived solely from foreign demand for Italian products, but also from the significant improvement in quality we achieved over the last year,” highlights Costantino.
The questionnaires the company sends out every year to all of its customers have highlighted a notable increase in perceived quality, both for the products and for the service provided. “The time-frames for customization have significantly decreased, as well as for commercial and technical support on all orders.”
New products for 2017
This year, Eurovetrocap will present a large array of new products at Cosmoprof Worldwide Bologna. “We know that our strength rests, above all, in a wide range, perhaps the widest available on the market, of both plastic and glass items and it is for this reason that we continue to invest in new moulds,” says Costantino.
The company has further expanded its range of bottles for the perfumery sector, with both smooth and rounded shapes, and with more angular and classic styles. Also, they have increased the range of wood accessories, with five new models, for both perfumery and skin care, further streamlining the ordering process to reduce production times and improve quality.
For skin care we present a new oval line in heavy weight-glass in 30 and 50 ml versions, which can be coupled with the new 230mcl or 150 mcl low profile pump, and with the 50 ml glass jar.
As far as plastic is concerned, Eurovetrocap has launched Alex, a new line in recycled amber-coloured PET for cosmeceutical products in 100, 200, 250 and 500 ml sizes, which can be combined with all of the company’s standard cosmetics accessories, and from now on also available in black.
In the airless category, Eurovetrocap will showcase the PAMELA line, a new version of the NINA line, but with a snap-on pump and cap assembly.
With regard to sustainability, the company continues to work towards a decrease in the environmental impact of its packaging by offering products in recycled glass, Green PE, or recycled PE, PET and PP. “The next challenge for us will be to help customers to evaluate the right strategy to better communicate the important added value of sustainability, and to satisfy an ever-growing demand,” says Costantino Cattaneo.
New services
Eventually, in order to enlarge its service offering, Eurovetrocap recently acquired a state-of-the-art digital printer.
“Not only are four-color graphics possible, but also small and medium-sized productions requiring hundreds of parameters can be achieved without any extra set-up costs. This new method also offers durability comparable to traditional techniques, a concept previously unimaginable when we think of screen printing,” highlights Costantino Cattaneo.
In addition, the machine lends itself very well to the production of samples, which simulate perfectly the final effect of screen printing. In this way, the customer has the possibility to see in advance, within a very short time, the final effect of the design on the container without having to pay for printing equipment.
