For its first make-up collection, the French lingerie brand Etam has selected a crafty pack called Eureka Original. Actually, Etam’s décolleté make-up line includes a concealer, “Reine du Bluff”, and a luminizer, "Sublimizer" for which Albéa supplied an all-in-one compact comprised of a sponge applicator and a pack for the pressed powder.
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The originally-shaped, 100% sponge applicator is very comfortable, pleasant to touch and hygienic. It’s easy to handle and the fingers don’t come into contact with the formula. The applicator’s generous forms mean a broad application area for easy, quick make-up. “The pack is both user-friendly and convenient,” explains Charlotte Wastyn, product manager for lipsticks and compacts. “User-friendly because its shape means a comfortable grip and convenient because the applicator is integrated directly into the pack.”
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The pack is made in Semarang plant, Indonesia and the sponge is provided by Beauty Solutions trading unit. Eureka products are also available for loose and poured powders.