Inter Parfums has entered into an exclusive worldwide fragrance license with the Alfred Dunhill brand. The ten-year agreement commences on April 3, 2013 and replaces a previous license agreement with Procter & Gamble that terminates on April 3, 2013.
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Inter Parfums will take over production and distribution of the existing Alfred Dunhill fragrance collections. Sales of current fragrances are planned for Spring 2013 and a new men’s scent is contemplated for 2014.
"The new men’s scent planned for a 2014 launch will be supported by a distribution strategy that recognizes and utilizes Alfred Dunhill’s luxury positioning," said Jean Madar, Chairman and CEO of Inter Parfums, Inc.