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Edition: Global
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VIDEOS

Customization and luxury: A winning factor

Today, beauty brands face challenges to make a difference in the luxury segment and keep bringing the dream factor to the consumer while becoming more sustainable. Xavier Leboucher, Development Packaging Prestige/Premium and Innovation Director at Puig, explains how the company has conducted actions transversally and reviewed, for instance, production processes to reduce water consumption.


Xavier also presents the innovation presented for L’Atelier Prada, which was awarded at the PCD show this year. An innovation based on customization to offer customers twelve different stirrups for their perfume bottle.

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Luxe Pack and MakeUp in Los Angeles: A proven powerful partnership

2018 proved to be a momentous year for MakeUp in and Luxe Pack! It marked the beginning of a powerful West Coast partnership that brought both btob platforms to one venue. MakeUp in…the leading stage for beauty and make-up products, trends and formulation and Luxe Pack, the premier tradeshow dedicated to luxury packaging for all (...)

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Giving skin the protection it needs against the pollution

Lipotec - Lubrizol
Giving skin the protection it needs against the pollution

The health of the planet and our own are in danger due, among other things, to the big problem of pollution. Despite the increasing awareness of its significance and the efforts made to combat it, in the last decades there has been an unprecedented worsening as a result of human activity. Contamination affects nearly every corner of (...)

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