In the context of a declining Italian beauty market, Cosmoprof Worldwide Bologna is defending its global leadership, closing its 2013 edition with a 14% increase in visitors, including a 22% increase of visitors from abroad (48,823 foreign visitors out of 193,842).

The whole show hosted 2,390 exhibitors, including 666 Italian companies and more than 1,500 from abroad (272 exhibitors from China, 161 from France, 143 from the USA, 125 from Germany and 113 from Spain. “These figures are testament to the global mission of Cosmoprof Worldwide Bologna. Together with the platforms of Las Vegas and Hong Kong, it has once again shown itself to be the most important trade fair worldwide in the cosmetics and beauty sector,” claim the organizers.

New location and new dates for Cosmopack

There was a new location for Cosmopack, the exhibition area dedicated to packaging, machinery and contract production.

In order to address the specific needs of exhibitors in this area, the separation between Cosmopack and the rest of the show has been increased: in space, with the reorganisation of the entire exhibiting area on the same floor, and in time, with the packaging show-in-the-show opening one day before the rest of the show, and closing one day before too.

Furthermore, the organisers also stressed the role of Italy in the production supply chain of cosmetic products, reconstituting a lipstick production chain with the help of Alma Cosmetics, Citus, Coesia Group, For lab Italia, Inca Cosmetics, Intercosmografica, IDM Automation, Omnicos Group, TGM.

Green cosmetics and Middle East fragrances

As far as finished products are concerned, green cosmetics are still particularly in fashion, with an entire pavilion dedicated to the sector and 198 exhibitors focusing on eco-sustainability.

The perfumery sector displayed a trend towards strong, spicy and sweet fragrances, with 40 exhibitors from the Middle East, and many other perfume brands with a clear focus towards this geographical area.

According to Duccio Campagnoli, President of BolognaFiere and SoGeCos, the company that organises Cosmoprof, “the new Cosmoprof is increasingly international and professional.

The next edition of Cosmoprof Worldwide Bologna will be held from April 11th-14th, 2014.