Famous Italian photographer Oliviero Toscani is the author of the advertising campaign for Cosmoprof 2017, which will be held from 16th to 20th March, 2017, in Bologna, Italy.
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The 2017 edition is a special appointment for the beauty trade show which was created in 1967 and will celebrate its 50th anniversary.
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The advertising campaign of Cosmoprof 50 focuses on women’s faces with a touch of colour appearing here and there, similar to a touch of make up on lips, eyes and hair. The faces of different origins, represent “a new idea of beauty with no ethnical border, a synonym of the multi-cultural world of Cosmoprof,” said the organizers of the show.
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Photos from Oliviero Toscani will also be used to promote other Cosmoprof shows (Las Vegas, Hong Kong).