The 7th edition of the Cosmetagora trade show, which was held in Paris on the 13th and 14th January 2015, hosted 152 exhibitors and welcomed over 2,400 visitors [1], including formulators, clinicians, safety assessors and marketing teams in search of new textures and innovative tests.
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Another indication of how much the interest in this show is growing, is the success of the second edition of its Formulation awards. A jury gathering experts from French brands (Clarins, Chanel, Nuxe, Ales Group ...) and from academics, R&D and marketing consultants, evaluated 43 formulas, vs. 20 last year.
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Supervised by François Viot, who’s in charge of organising the competition, the jury eventually rewarded:
– Total Shield Cushion Foundation SPF 25, by DKSH, based on the Pigment Dispersion System technology.
– Make up foundation, by Shin-Etsu, based on hybrid powders and allowing to transform a cream into powder.
– Customizable mask, by Soliance, based on the association of a liquid gel and a mist enabling to form a peelable film.