Carestia (Arcade Beauty Group), which specializes in luxury scented and unscented paper, is taking advantage of their presence at the Pack & Gift trade show to present two innovative blotters.
The " Scented Pochette”
This blotter card is sprayed and inserted into an airtight packette. This process allows for minimal fragrance usage oil as well as accurate fragrance rendition. The airtight packette ensure the top notes are preserves and guaranteeing a longer shelf life.
Regarding design, blotters can be highly customized into various shapes for a unique in-store gesture.
The E-blotter: a connected sample
The e-blotter consists in a standard blotter where a QR code is printed, thus enabling the brand to offer digital information to the consumer.
The new blotter also gives brands the opportunity to collect data on how consumers interact with the sample. Arcade Beauty offers full a turnkey solution by creating and printing the QR code, creating the event website and finally campaign tracking and analysis.
Like the other blotters from Carestia, it can be unscented for use as a tester in store or pre-scented in the factory. This blotter is designed with a broad area for marketing communication.
