Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

BOLD, L’Oréal’s new venture capital fund, takes minority stake in Sillages Paris

Sillages Paris, the French start-up offering an online service to create customised fragrances based on artificial intelligence and machine learning, will receive the first investment from BOLD, L’Oréal’s new corporate venture capital fund that will take minority stakes in innovative start-ups with high growth potential.

Exclusively available online and completely personalized, the perfumes created by Sillages Paris break traditional codes to encourage the Millennials generation to (re)discover high perfumery.

Exclusively available online and completely personalized, the perfumes created by Sillages Paris break traditional codes to encourage the Millennials generation to (re)discover high perfumery.

The start-up is already part of L’Oréal’s incubator at Station F, a global hub of tech start-ups, since June 2018. In addition to the minority stake, L’Oréal will support Sillages Paris with its expertise in marketing, research, digital and retail.

Investments in new business models

Standing for Business Opportunities for L’Oréal Development, BOLD will invest in new business models in marketing, R&I, digital, retail, communication, supply chain and packaging. The new fund builds on L’Oréal’s open innovation strategy and will support start-ups with L’Oréal’s expertise, networking and mentorship.

Through this launch, L’Oréal intends to “deeply connect the Group to a global ecosystem of agile, innovative startups and includes partnerships with Founders Factory, Partech International Ventures, Station F and Raise Ventures.

Startups can get in touch with the teams of the fund via bold@loreal.com.

With the creation of our own corporate venture fund, we will share our expertise, networking and mentorship and provide financial support to promising startups, while preserving their autonomy. The fund strengthens our open innovation strategy of connecting L’Oréal’s expertise with an ecosystem of enthusiastic entrepreneurs in the beauty sector to address together new consumer needs and aspirations in our industry,” said Laurent Schmitt, President of BOLD.

Portfolio

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
Luxe Pack New York is moving to The Javits Center for the 2019 edition, to be held May 15-16

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

With the beginning of a successful extension in California, 2018 proved to be a momentous year for Luxe Pack, the business to business tradeshow dedicated to luxury packaging. The event will return to Los Angeles for its second edition on February 27-28, 2019 officially putting it on the map as a West Coast industry destination. (...)

read more
job opportunities
Experts’ views
The new wellness hubs in London

Emmanuelle Bassmann
The new wellness hubs in London

In today’s fast paced world, we find ourselves with an increasing need to find space and quiet, fuel our bodies with good nutrition, find emotional balance and of course keeping ourselves beautiful. Consumers continue to search for better life experiences a more holistic approach to beauty. As beauty and wellness continue to evolve (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close