Ball Corporation and Henkel Beauty Care recently launched a new and lighter iteration of ReAl, Ball’s aerosol package based on a technology utilizing recycled aluminium to create a metal alloy that exhibits increased strength and allows weight reduction of the container without affecting package integrity.
The original ReAl launch in 2014, which replaced the standard aluminium aerosol can, included 25 per cent recycled material to yield an 11 per cent lighter package. The newest iteration, which launched earlier this year, contains comparable recycled material and the package is now 15 per cent lighter than the standard aluminium aerosol can. Ball is working to achieve even further lightweighting in the future.
“For a 150 and 200 millilitre sized can, Henkel’s Fa is now the lightest commercially available can in the market,” claims the packaging the supplier.
By utilizing the lighter weight ReAl technology, Ball estimates a product carbon footprint reduction of 12 per cent. Additionally, despite the increased alloy strength, Ball successfully developed a container with a deep shape to produce a can with a distinctive shelf presence.
"ReAl is a material that is stronger, formable and compatible with Ball’s existing aerosol can lines," said Dan Rabbitt, vice president, Ball Aerocan. "For companies like Henkel, who continually drive for more sustainable packaging, this means that they can achieve their goals without sacrificing design or shelf presence. Everyone wins with ReAl - the customer, the consumer and the environment."
