Arcade Beauty, the group resulting from the merger of Arcade and Bioplan, operates 12 production sites worldwide. This large sales and industrial presence allows the samples company to offer consumers around the world a full range of marketing solutions, from large trial dose runs to exclusive designs and full-service.
On the occasion of MakeUp in Paris, which was held in Paris last June, Arcade Beauty showcased a complete range of samples for all make-up segments: complexion, eyes, lips and nails.
Variety and customization
Among the solutions being developed are flat or volume sachets, tubes, vials, capsules, thermoforming, cards and labels. Each sample can be adapted to different textures and applications: powder, hot-poured cream, liquid foundation, lipstick, lip gloss, mascara and nail polish.
“Arcade Beauty is meeting its clients demands by offering 100% customizable products (printing, shapes, types of application…), and whose generous quantities allow the end-consumer to better experience the product for sale,” says the company.
Thanks to Arcade Beauty’s global expertise, brands can create a complete kit of beauty samples or mini-doses to promote a summer look, a specific trend or even an exclusive collection. “This offer is adapted to all distribution channels: press, direct mail, point-of-sale, digital, cross promotional operations and direct sales,” highlights Arcade Beauty.
Face, lips, eyes, nails
For foundation, Beautipod, manufactured in the US and launching in France at the end of this year, contains an ideal dose of product for a true testing experience. A spout facilitates the application process, no matter what its position. In addition, the size of the card transforms the sample into a communication medium.
For lips, the Lipspop allows consumers to test the product directly on the lips in a single gesture.
For powder, ShadeSeal allows to present up to four shades of foundation, blush or eyeshadow on a single card, to be applied with a finger or an applicator. A transparent film both protects the formula and highlights the shade inside. This type of sample offers the same texture as the product for sale and mimics the application gesture.
Other solutions showcased by Arcade Beauty include the nail polish, and blister makeup palette with applicator for lips or eyes. The mini-mascara, a thermoformed version or tube on which the brush—the same as on the product for sale—is twisted on.
