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Albéa unveils its first Fast-Track Beauty collection

Packaging, formulas and accessories: at MakeUp in Paris 2017, Albéa presented the first collection from its Fast Track Beauty new full service offer.

Our market is changing quickly: Innovation is accelerating. Market competition is fiercer. Volatility is higher. Digitalization is disrupting beauty’s business and marketing models. As a result, the name of the game is now time-to-market,” explains Anne Rutigliano, Marketing Director, Albéa Beauty Solutions.

That’s why Albéa has developed its Fast-Track Beauty offer that provides turnkey and time-to-market packaging solutions - thanks to more agile processes, technology and mindset. The Fast-Track Beauty offer thus features a selection of market-ready and easily customizable packaging products.Whatever the solution chosen: applicators, full-service, promotional items, mould modularity and decoration. Everything can be combined according to the customer needs because Fast-Track Beauty is a real multi-faceted offer,” highlights the French group.

Focus, Albea’s first full service makeup collection

Focus Collection is the first Albéa Fast-Track Beauty offer, for a full makeup of the eyes in seven steps.

It is a ready-to-go collection of packs and formulas, in line with the “color expression” trend, for a routine eye make-up inspired by make-up artists and beauty bloggers. Focus is a combination of specifically chosen packs, formulas and applicators, in a square design range.

And as with any collection stemming from the Fast-Track Beauty platform, Focus is completely customizable. The customers will be given several options: choose the collection as it is and benefit from maximum time-to-market, choose empty packs, customize the formula and more.

The Focus collection offers a beauty routine with 7 steps focused on eyes and brows for a deep look! An eye-focused routine with a corrector for eye contouring, a concealer and a makeup fixer powder, an eye-shadow range, a four-color compact to draw and structure the brows, a graphic eyeliner and precise applicators for a professional makeup result.

Time-to-market and innovation

Fast-Track Beauty is the new creation of the Albéa Beauty Solutions department, which has been strengthened and reoriented to offer a complete range of services including market trend analysis, innovative pack + formula solutions, a time-to-market approach, turn-key project management and full mastery of the international supply chain.

To achieve this, Albéa Beauty Solutions takes advantage of its industrial network featuring 38 production sites around the globe, as well as of a network of partners.

V.G.

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