As a World exclusive at Beauty World Middle East, Albéa presented its Halal-compliant packaging offer, including ready-to-go and tailor-made Halal cosmetic packaging, from tubes to makeup as well as jars and accessories. “Halal packaging allows clients to consume while remaining aligned with their beliefs their beliefs throughout the whole value-chain,” explains the company.
Made in Indonesia
Manufactured from plant-based plastics, with a process excluding the use of any animal fats, Albéa’s halal packaging (tubes and compact cases) are produced in the group’s two Indonesian factories - in Semarang and Surabaya - which have received the HAS 23000 Halal certification. This certification encompasses the raw materials, the manufacturing, storage, distribution, cleaning and packaging.
Beyond the production of certified packaging, Albéa also proposes to brand owners turnkey Halal products and formulas thanks to a network of audited and compliant suppliers.
New fibre mascara brushes
To cater for the specific needs of Middle-Eastern markets, Albéa also launched Sunset Soul, a new range of fibre mascara brushes.
“Designed especially for the Midde-Eastern market, those XXL brushes offer voluminous make up effects,” Albéa explains. “Some of our brushes use the Da Vinci technology. The way bristles are cut and twisted allows the most complex designs.”
The collection features four fibre brushes: Jazz, Blues, Folk, Pop.