Albéa, through its Lipstick & Co innovation platform, has developed lipstick and lip pencil packaging and mechanisms to accompany brands in the Lip Art trend and its increasingly sophisticated lipstick formulations, high-coverage textures for a long-lasting finish and vibrant colours thanks to ultra-intense pigments.
Maestro, a lipstick for opaque formulations
For opaque, long-lasting formulations, the Albéa Lipstick & Co experts have developed Maestro, an unguided high-tech mechanism.
Maestro is an unguided lipstick mechanism (Ø 12.7mm) that is free from polyoxymethylene (POM), in accordance with REACH regulations. This packaging, which is also free from polypropylene, is compatible with a large range of formulations, particularly isododecane and isohexadecane-based formulations.
“With its patented ’flex-tab’ technology for controlled, constant use, Maestro feels natural and comfortable to use. The mechanism also includes a one-twist opening system that makes it quicker and easier to refill,” explains Albéa in a release.
Maestro comes with Albéa’s standard packaging for the LS164 lipstick, but can be used with any specific packaging. It is manufactured and assembled in France at the Albéa plant in Plouhinec, Brittany.
Parisian Kiss, for creamy formulations
For creamier, more comforting formulations, Albéa has presented Parisian Kiss, its new standard packaging featuring the Baystick lipstick mechanism.
“The guided Baystick mechanism (Ø 11.3 mm) has been specially designed for soft, creamy formulations. It ensures the bullet remains intact throughout the lipstick’s life. It also gives a greater application surface than traditional mechanisms, for more comfortable use,” highlights Albéa.
Parisian Kiss’ hermetic packaging protects the formulation. It is now available in a metallized plastic (ABS) or all-metal (aluminium) version.
A pen cushion for the lips
For very liquid formulations such as lip stains and foundations, Albéa is launching Twist Pen Cushion, a pen with a very soft sponge tip.
“Designed for any lip, eye or face application, the Twist Pen Cushion is easy to use. You can control how much you want to use by simply twisting the pen. Applied to the desired zone, the sponge reproduces the effect of applying with fingers, but is more hygienic,” says Albéa.
For a better customization, the sponge can be coloured and the tip can be in silicone or a brush, giving you more options.
